Bristol Farms Selling Low-Mercury Seafood Exclusively

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Bristol Farms Selling Low-Mercury Seafood Exclusively

CARSON, Calif. - Supervalu-owned specialty grocer Bristol Farms here last week began selling Safe Harbor certified seafood exclusively in all of its 16 California stores.

Safe Harbor seafood is certified to be lower in mercury than government standards through testing conducted by Micro Analytical Systems, Inc. (MASI), San Rafael, Calif., a developer of large-scale mercury-testing processes for seafood.

"We are committed to providing our customers with the highest quality foods, and Safe Harbor certified seafood testing allows us to demonstrate that commitment by being the first retailer in Southern California to offer certified low-mercury seafood," said Kevin Davis, Bristol Farms' president and c.e.o. "Our customers are extremely knowledgeable about the food they purchase, and we expect Safe Harbor certified seafood to address concerns some may have about mercury levels in fish and seafood."

Seafood sold with the Safe Harbor seal is certified to have a mercury level that is among the lowest available for each species. All Safe Harbor certified seafood meets a stricter standard than that set by the U.S. Food and Drug Administration.

New Safe Harbor testing was developed to provide seafood and fish certified to contain significantly less mercury than considered by the U.S. Food and Drug Administration to be safe levels for every species.

"This new testing process should help our customers to feel confident that Safe Harbor certified fish and seafood can continue to be an important part of their healthy diet," said Davis.