According to a Brick Meets Click survey conducted earlier this spring, two-thirds of the executives surveyed are now involved in big data projects and 27 percent of these projects are already “in production.”
Brick Meets Click is inviting industry members to participate in its new Big Data Survey, which is designed to expand the understanding and discussion of how and where big data is being used to improve business performance in retail.
The survey is intended to serve the interests of marketing, merchandising, operations, supply chain, IT and general management, and everyone who completes the survey will receive a summary copy of the results, according to Brick meets Click. It closes Friday, Oct. 25.
Barrington, Ill.-based Brick Meets Click aims to deliver strategic insight and guidance that retailers, suppliers and technology providers need to drive growth by meeting shopper needs in an omnichannel environment.