Boyer’s Increases Profits, Competitiveness With Price Optimization

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Boyer’s Increases Profits, Competitiveness With Price Optimization

01/12/2012

Community-based independent Boyer’s Food Market, Inc., has renewed its price optimization service agreement with Revionics after seeing much success from the solution in helping increase profits and improving customer loyalty during the three years of its initial agreement.

“The Revionics solution allows us to continually refine our pricing strategies, ensuring we are current with market trends and shopper purchasing patterns,” said Anthony Gigliotti, VP of merchandising and sales/advertising for Boyer’s. “Revionics has proven to be the right partner for us – since leveraging their solution we have achieved an increase in profits and a stronger competitive advantage.”

Boyer’s chose Revionics solutions to help them with the following objectives:

  • Improve the company’s price management strategies through shopper and competitive insights.
  • Ensure its team is making fact and science-based decisions around its pricing decisions through a solution that offers in-depth insights, transparency and usability. This will result in pricing products more accurately for optimal sales.

Revionics delivers life cycle price optimization solutions to retailers, including base, promotion, and markdown pricing. The Revionics solution leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas, according to the vendor.

Orwigsburg, Pa.-based Boyer's operates 17 full service supermarket locations all throughout Northeastern Pennsylvania.