BJ’s Adding More Private-brand Products

BJ’s Wholesale Club is beefing up its Wellsley Farms and Berkley Jensen brand portfolios this year with a wide variety of fresh food, organic options and premium home products.

“BJ's provides the highest quality, value and assortment through the Berkley Jensen and Wellsley Farms brands,” said Scott Williams, the company’s VP of own brands and quality. “Our members love the excellent value and quality of our exclusive brands. Wellsley Farms and Berkley Jensen consistently deliver premium products backed by our 100% Money Back Guarantee. That's value you can trust.”

New items from Wellsley Farms include seltzer, Greek yogurt and an expanded juice assortment, while Berkley Jensen will roll out such products as ECO Laundry Detergent, Chaise Lounger Pet Bed and new patio collections.

Further, through the #OnlyYourWalletCanTell promotion, BJ’s shoppers will have the opportunity to win a year’s supply of one of the following products: Berkley Jensen Nutrient Blend Dog Food, Wellsley Farms Marinara Sauce, Berkley Jensen Allergy Medicine, Berkley Jensen Diapers, Berkley Jensen Bath Tissue, Wellsley Farms Snacks or Wellsley Farms Nut Bars.

The exclusive brands are among BJ's members, with more than 90 percent of them purchasing Wellsley Farms and Berkley Jensen products, according to the warehouse retailer.

Wholly owned by affiliates of Leonard Green & Partners, CVC Capital Partners and its management team, Westborough, Mass.-based BJ's operates 213 clubs and 130 BJ's Gas locations 15 states.