In response to the tornadoes that devastated parts of Oklahoma, Big Y World Class Markets hosted a donation program in all of its stores, raising $40,000 for both the Massachusetts and Connecticut chapters of the American Red Cross, in support of ongoing relief efforts in the affected communities.
The Springfield, Mass.-based grocer collected the donations through a special in-store customer/employee donation program. These contributions, along with additional support from Big Y, resulted in the final amount. At an event on June 26, Donald D’Amour, the grocer’s CEO, presented a $40,000 check to Rick Lee, Pioneer Valley Chapter director, and Mark Brinkerhoff, Pioneer Valley director of community support.
“Time and time again Big Y, its employees and customers have shown incredible compassion and generosity toward people in need,” noted Lee. “This customer donation program is one of many that Big Y has run for the Red Cross in recent years.”
Big Y has previously raised funds in response to such disasters as the earthquake and tsunami in Japan and last year’s Hurricane Sandy.