The Beef Information Centre (BIC) has launched a new online resource for North American meat professionals to support the marketing of the “Canadian Beef Advantage," which focuses on the attributes of Canadian beef and the supply chain, from gate to plate, that comprise its value proposition.
The new website -- www.cbamarketing.info -- provides marketers of Canadian beef in both Canada and the U.S. with the background information, language and facts to create accurate marketing materials.
There is also an extensive image library available for downloading, which include supporting visual elements as well as images of cattle against the backdrop of spectacular Canadian scenery, general industry lifestyle images and specific raw meat cuts. These images are available in multiple resolutions for use in PowerPoint presentations, websites, packaging, point-of-sale materials and print collateral.
“Our industry partners want to promote the Canadian Beef Advantage to their customers and associates,” says John Baker, executive director trade marketing for the Calgary-based BIC.“Providing these copy points with supporting background, visual elements and images in an easy-to-access format gives them the tools they need to do that, in fact we have already seen strong interest from major trade partners.”
Along with the development of the Canadian Beef Advantage marketing online resource, BIC has renovated its trade website -- www.canadianbeef.info -- to make it easier to navigate, find key information and view and order resources. Traffic to the site grows daily and BIC is committed to making canadianbeef.info the “go to” online resource for information on Canadian beef.
“The ability to better communicate the benefits of the Canadian Beef Advantage to our trade partners and their customers online is vital in today’s marketplace,” says Baker. “Improved navigational tools and a simplified site map make it easier than ever to learn what Canadian beef has to offer.”