Bi-Lo/Winn-Dixie Introduce 10-week Price Freeze

Bi-Lo and Winn-Dixie will freeze prices over a 10-week period on hundreds of products in every category and store department. The discounted items are known as Price Locks at Bi-Lo and Dependable Deals at Winn-Dixie.

“We are working hard to provide our customers the products they want at prices they can afford,” said Mary Kellmanson, the banners’ SVP of marketing. “Add a great selection of high-quality products, combined with extra attention to customer service, and we believe we’ve made shopping better and more affordable for our customers.”

The first wave of savings at both banners coincides with the back-to-school season, and includes Dove Soap, Ritz Crackers, Skippy Peanut Butter, Red Baron Pizza, Classico Pasta Sauce, Duncan Hines Brownies, Del Monte vegetables, Special K Bars, Scott Bath Tissue, Era Liquid Detergent, Oscar Meyer Selects and Hormel Cooked Ham.

Along with the price freeze, Bi-Lo and Winn-Dixie offer a comprehensive suite of savings programs, including the Bi-Lo Bonuscard and Winn-Dixie Reward Card, with additional savings tied to the fuelperks! fuel rewards program, $4/$10 generic pharmaceuticals, and such weekly sales solutions as BOGOs, 10-for-$10s, Make-A-Meals and What-A-Deals. The banners also have eCoupons, a convenient way for consumers to load up their loyalty cards with savings that can be redeemed automatically when a card is swiped at the register.

In other Bi-Lo news, in response to customer postings on social media telling how they pay less than 10 cents per gallon through fuelperks!, the Southeast regional chain is launching the Dollar Tank Club, which offers more than 1,100 products tied to the program. For a limited time, those who reach the club milestone will get another dollar per gallon in fuelperks! to be applied to their next trip to the gas station.

“Our customers are having a lot of fun while saving significantly through fuelperks!,” noted Kellmanson. “They send us pictures of their gas pump receipts as proof, which became the inspiration for this program.”

To join, customers need only shop with their Bi-Lo Bonuscards and amass fuelperks! items to build their balance to be equal to or higher than current gas prices; scan their cards at participating gas stations to redeem their rewards, making sure to keep their receipts when the price per gallon drops to 10 cents per gallon or under; and submit the qualifying receipts online or take it to a Bi-Lo store for verification and club entry. For a limited time, new club members will earn an extra dollar per gallon toward their next fill-up, and every time they redeem at the Dollar Tank Club level, they’ll earn it again, automatically.

With their Bi-Lo Bonuscards, customers save 5 cents per gallon for every $50 spent. BonusRewards enable customers to earn further savings by purchasing designated items with automatic rewards ranging from 5 to 25 cents.

Bi-Lo and Winn-Dixie are subsidiaries of Jacksonville, Fla.-based Bi-Lo Holdings, which employs nearly 16,000 associates at 206 grocery stores and 115 in-store pharmacies throughout Georgia, North Carolina, South Carolina and Tennessee.

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