Bashas' Food City to Launch Bilingual Marketing Campaign

Bashas'-owned Food City this week is launching a new bilingual marketing campaign to highlight its everyday low prices and the value that it offers to its shoppers in today's tough economy.

Called "Mucho Value," the marketing campaign will be centered on the popular music of the upbeat song, "Que Rico el Mambo," by Perez Prado, a Cuban-born artist who popularized the mambo and broke into the mainstream market by playing in upscale New York clubs.

"We understand these are difficult times, and we want our valued customers to know that we're here to provide great savings," said Cisco Echeverria, VP of Food City.

The campaign was designed to recognize Arizona's diverse cultures and showcase the wide selection of ethnic food and other products from Mexico and Latin America, as well as popular American brands.

Food City operates 60 stores in Arizona.