AWG, Retail Sense to Enhance Marketing for Member Stores

Associated Wholesale Grocers (AWG), a retailer-owned cooperative serving over 2,500 retail stores, plans to deploy a marketing resource management solution to enhance the go-to-market strategies of its member stores.

The wholesaler will use Tampa, Fla.-based Retail Sense’s IntelliSense solution for the initiative. “AWG is focused on supporting our retail members with their strategic position in the marketplace,” said Steve Arnold, SVP of merchandising and marketing for AWG. “With IntelliSense software we gain unprecedented access to merchandising and historical data, improving our ability to track and measure our vendor programs.”

The IntelliSense marketing resource management (MRM) tool identifies marketing activities for AWG’s retail outlets in 24 states. The integrated system was developed to eliminate redundancy and manual labor to improve promotional planning, vendor negotiations and program execution.

IntelliSense offers dashboards personalized for AWG team members to view campaign calendars, task lists and milestone dates. Additionally, the ability to review data across departments with relevant reporting tools increases cost management and speeds marketing decisions.

Retail Sense is a marketing software company that accelerates retail and agile marketing processes. Through emerging technology, Retail Sense creates intelligent relationships between data and integrated marketing practices.

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