Tim Mason joined as chairman of U.K. company Eagle Eye in January 2016, moving to the role of CEO in September 2016. Mason has more than 30 years of experience in the grocery and retail industries and a strong background in strategic marketing and customer loyalty. Previously, Mason was a managing director at Sun Capital Partners and is currently a nonexecutive director at Gousto. Before Sun Capital Partners, he was deputy CEO at Tesco from January 2010 to December 2012.