Laura Heller has been reporting on mass-market retail trends and initiatives since 1995 as a journalist with B2B magazines, business outlets and websites including Forbes and The Week. Laura is the host of the High-Tech Retailing Summit at CES, and was the editor of Retail Dive. She has appeared on national TV and radio programs discussing retail trends including CNBC, ABC News Now and National Public Radio. Her blog – “The Point of Purchase” – appears on Forbes.com and she is currently the Director of Editorial Content at Publicis Health Media.