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Kelly Fairchild

Kelly Fairchild is global business development manager at Chicago-based Ipsos Retail Performance, which provides traffic-counting solutions, shopper-tracking systems and in-store behavioral research to some of the biggest retailers in the world. Working with retailers, fast-food chains, consumer brands, sporting venues and more, Fairchild specializes in optimizing customer experience and understanding how brick-and mortar-retailers can compete against the increasing popularity of ecommerce. 

Articles by this author

January 2020

Creating a Community Hub In-Store to Drive Traffic

In the digital world, brick-and-mortar grocers need to reinvent the way the public interacts with their brand