Author Profile

Andrew Criezis is the SVP and general manager of NielsenIQ Emerging Brands. He is a subject-matter expert in CPG, go-to-market strategy, retail and brand analytics, global operations, and revenue generation. Criezis spent eight years at NielsenIQ in senior leadership roles, including SVP of global sales operations and sales enablement, before helping launch Byzzer as its chief product officer in 2020. His long and varied experience qualifies him to speak authoritatively on topics ranging from global product and integrated marketing to sales enablement to retail industry forecasting.