A&P Opens Another 'Euro-style' Fresh Store
The Great Atlantic & Pacific Tea Co. unveiled its newest Fresh store remodel Friday, in Branford, Conn. The store now features the format's new European-style layout, which allows customers to go from one in-store "shop" to another.
The expanded seafood section features fresh fish delivered daily from the famous Hunt’s Point Fulton Fish Market in New York, while the new deli section offers a full selection of fresh meats and cheeses, in addition to an olive bar, specialty cheeses, and an on-site charcuterie, among other items.
Additional "shops" include a full-service Starbucks Café, a floral shop and a bakery.
To mark the opening, the grocer launched a three-day in-store celebration that included free sampling at the fresh service counters, raffles, and giveaways.
A&P opened a Fresh store with the same format last week in Greenwich, Conn. The first such store debuted in April in Holmdel, N.J.
The expanded seafood section features fresh fish delivered daily from the famous Hunt’s Point Fulton Fish Market in New York, while the new deli section offers a full selection of fresh meats and cheeses, in addition to an olive bar, specialty cheeses, and an on-site charcuterie, among other items.
Additional "shops" include a full-service Starbucks Café, a floral shop and a bakery.
To mark the opening, the grocer launched a three-day in-store celebration that included free sampling at the fresh service counters, raffles, and giveaways.
A&P opened a Fresh store with the same format last week in Greenwich, Conn. The first such store debuted in April in Holmdel, N.J.