A&P Canada Re-ups With Alliance Data Systems for Reward Miles Program

MONTREAL -- A&P Canada Co. has signed a multiyear renewal agreement as a sponsor in Dallas-based loyalty and marketing solutions provider Alliance Data Corp.'s Canadian AIR MILES Reward Program.

About two-thirds of Canadian household actively collect reward miles through the program. Collectors earn reward miles at over 100 brand-name sponsors representing thousands of retail and service locations across Canada. The miles can be redeemed for over 800 rewards, including travel, movie passes, entertainment attractions, and electronic merchandise.

"The AIR MILES Reward Program continues to provide benefits for both our customers and our company," noted Doug Brummer, A&P Canada v.p. of corporate development and marketing, in a statement. "With the provision of AIR MILES reward miles, our customers receive exceptional value on top of the freshness and quality they experience while shopping in our stores. In turn, the program gives our company the power to detail and understand how to better meet the needs of our customers."

"A&P Canada has been an integral part of the AIR MILES Reward Program for 10 years, and this renewal further validates the critical role this program plays in A&P's broader loyalty marketing strategy," Added Alliance Data Loyalty Services president Bryan Pearson.

A&P Canada Co., a wholly owned subsidiary of Metro, Inc. operates more than 275 grocery stores under the A&P, Dominion, Ultra Food & Drug, The Barn, Loeb, and Food Basics banners throughout Ontario.
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