Alaska Seafood Mktg. Institute Urges Consumers to 'Ask for Alaska'

SEATTLE, Wash. -The Alaska Seafood Marketing Institute (ASMI) here continues to help retailers capitalize on the growing demand for wild Alaska seafood through clever and informative advertising campaigns. The latest advertisement is for canned and pouched Alaska salmon, running in the January and February issues of the Alaska Airlines in-flight magazine.

The ad provides relevant information on the health benefits and ease of preparation of canned and pouched Alaska salmon. To assist retailers in driving sales, the ad prompts retail customers to "Ask for Alaska" the next time they visit their favorite grocery store.

The ad speaks to that concern when it offers canned and pouched Alaska salmon as a convenient way for consumers to get their heart-healthy omega-3 fatty acids. A photo in the ad of one of ASMI's new canned and pouched recipes by Northwest chef Kathy Casey reminds consumers that healthy can also mean delicious.

To further support retailers and increase demand, ASMI has developed new wild Alaska canned and pouched salmon on-shelf materials. The new POS materials will focus on health benefits, particularly omega-3 fatty acid content, and will be available after the New Year.

The Alaska Seafood Marketing Institute is the State of Alaska's official seafood marketing arm. As a public agency of the State of Alaska, ASMI promotes Alaska seafood throughout the U.S. and in 16 other countries and also provides education and training to the seafood industry in food safety and quality assurance practices.
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