Airheads Candy Competition Gets Creative
This season, the Airheads brand has teamed up with Jeff “Duff” Goldman, owner of Charm City Cakes and star of “Ace of Cakes,” to launch the brand’s holiday candy competition, in which consumers are encouraged to incorporate Airheads -- wrapped or unwrapped – into their wreaths, gingerbread houses, centerpieces and recipes for a chance to win a year’s supply of Airheads.
Through Dec. 16, consumers can enter on Facebook by clicking on the “Holiday Contest” section and uploading a photo of their creation that contains at least one Airheads candy product: Airheads bars, Xtremes, Airheads Bites or Xtremes Bites. Goldman will judge all entries himself.
“Each holiday season, we get flooded with messages about how our fans are using Airheads in unique ways to bring a little extra cheer to their seasonal routine,” said Clarissa Niese, senior brand manager, Perfetti Van Melle USA, manufacturer of Airheads. “This year, we wanted to celebrate that sprit with some friendly competition.”