Ahold USA Enhances Price Optimization

Ahold USA, a division of Ahold Delhaize, has adopted new software to enhance its price optimization capabilities, helping to better drive bottom-line business results and better serve its customers.

The Carlisle, Pa.-based retailer selected Austin, Texas-based price-optimization software provider Revionics to deploy the Price Suite solution across its banners, including its Peapod delivery service, along with its Stop & Shop, Giant Landover and Giant/Martin’s brick-and-mortar operations. The rollout will focus initially on center store and perishables, supporting each banner’s innovation and leadership in fresh categories.

“Revionics will help Ahold USA brands deliver on their ‘better place to shop’ promise,” said Nick Bertram, SVP of merchandising at Ahold USA. “Our brands will leverage Revionics Price Suite to better align pricing with their customer preferences in their diverse and growing customer base while delivering powerful business impact.”

Added Marc Hafner, Revionics chairman and CEO: “Ahold USA businesses continue to deliver on their commitment to make life a little easier, healthier and more affordable for everyone, and we are proud to partner with them to make that goal a success. We are very pleased to welcome Ahold USA brands to our growing worldwide customer base.”