Ahold Delhaize’s Jac Ross Addresses Keys to Private Brands’ Success

Throughout her presentation during the recent Private Label Manufacturers Association’s annual Meeting & Leadership Conference in Tucson, Ariz., Ahold Delhaize’s Jac Ross stressed the importance of a trusting and amicable supplier-retailer relationship when it comes to developing, introducing and ensuring the success of innovative private brands.

Ross, Ahold Delhaize’s senior director of own brands product development, innovation and integrity, used the retailer’s Limited-Time Originals: Twisted Chocolate line of store brand products as an example. There are more than 30 products in the line, including Twisted Chocolate Cream Soda, Twisted Chocolate Hummus and Twisted Chocolate Brioche, that are offered for only six to eight weeks.

“When they’re gone, they’re gone,” Ross said.

Read more about Ross’s presentation at PLMA’s annual meeting on PG’s sister Store Brands website here.