Nature's Promise is one of the private brands manufactured by Retail Business Services, an Ahold Delhaize USA company
Retail Business Services, the services company of Ahold Delhaize USA, has committed to make the private label products it provides to the grocer's banners cleaner and more natural by 2025.
The Salisbury, N.C.-based company, which provides private-brand products to Ahold Delhaize USA banners Food Lion, Giant Food, Giant/Martin’s, Hannaford, Peapod, and Stop & Shop, will remove all of the following ingredients from all of its private label product lines:
- Synthetic colors
- Artificial flavors
- Artificial preservatives
- Artificial sweeteners
- High-fructose corn syrup
Retail Business Services also plans to continue innovations to lower salt and sugar content, advance transparency and sustainable chemistry practices for products and packaging, and dramatically reduce plastic and packaging waste, as well as manufacturing a greater number of allergen-free products and further strengthen the guidelines for its free-from and organic Nature’s Promise brand.
“We’re extremely proud to make this commitment and deliver cleaner, more transparent and more nutritious private-brand products, while preserving the great value, taste and quality consumers expect and deserve on these items,” noted Juan De Paoli, SVP of private brands for Retail Business Services. “At our core, we are about making it easier for everyday shoppers to buy better, and this initiative does just that.”
One of the grocery sector’s largest providers of private-brand products, Retail Business Services offers local brand namesake lines, Nature’s Promise, Taste of Inspirations, CareOne, Smart Living, Always My Baby, Etos, Companion, Limited Time Originals, Guaranteed Value and Cha-Ching, among other brands.
Ahold Delhaize USA, the U.S. subsidiary of Ahold Delhaize, is No. 4 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States.