Ahold Delhaize Combining Strengths to Focus on Personalization

Since Royal Ahold and Delhaize Group merged in July 2016, the new Ahold Delhaize has been working on using the strengths of its various banners and brands to best appeal to the 100 million U.S. shoppers it serves.

Amy Hahn, Ahold USA’s SVP of marketing, recently addressed the latest developments under way at the international retailer’s U.S.-based operating divisions at the ongoing 2017 Shopper Marketing Summit in New York, which runs through Wednesday, March 29, at the Grand Hyatt Hotel.

“Everybody has a patchwork of capabilities," Hahn said during a keynote session at the event. "It’s a really exciting time and a great opportunity for the company to bring all these brands together to get those capabilities embedded in all the brands we’ve got.”

Read more about the strategies and tactics Ahold Delhaize is using to broaden its appeal to shoppers on Progressive Grocer's sister website, p2pi.org, here.


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