6 Winn-Dixie Stores to Become Harveys: Report

Southeastern Grocers will convert at least six more Winn-Dixie stores in Jacksonville, Fla., to the Harveys Supermarket banner, according to a published report, which said that the Jacksonville-based grocer was seeking certificate-of-use applications from the city for the new use of the six sites.

In May, Southeastern Grocers opened its first Harveys in the area, when it converted a Winn-Dixie in Northwest Jacksonville to the banner. At the time, Southeastern Grocers President and CEO Ian McLeod said that the company might undertake more such conversions. The company also recently opened the fresh-focused prototype Baymeadows Winn-Dixie store, a Progressive Grocer Store of the Month in July, in its hometown.

Southeastern Grocers hasn’t confirmed any further Harveys conversions, saying only that it “will continue to work every day to serve Jacksonville even better,” in a statement to the Jacksonville Daily Record (and reiterated to PG), adding that the company would inform customers of any news regarding locations.

Last week, in response to media reports of an imminent Harveys conversion in Jacksonville’s Downtown section, Southeastern Grocers noted only that it was “constantly evaluating and improving all of our product offerings and design of our stores to meet the needs of our customers.”

The banner has undergone something of a facelift itself of late, with Southeastern Grocers introducing a new Harveys concept focusing on value in Charlotte, N.C., last July – the first Harveys to open in that market.

The company currently operates 57 Harveys stores in Florida, Georgia, North Carolina and South Carolina, including the Northwest Jacksonville location.