Winning Ways: How Milk Can Open Up Fresh Online Sales

Online grocery sales are on track to becoming a $100 billion market with a 20% share of grocery and 70% of households shopping digitally within the next five years.

Most grocery retailers, however, say they don’t feel prepared for this new market. Ramping up digital market share will mean partnering strategically with third parties, boosting flexibility to meet shopper demands, and paying extra attention to stimulating fresh product sales, such as dairy.

This white paper explores strategies for building and expanding a digital grocery shopping presence to boost market share and increase online basket rings overall.