Winn-Dixie, Target to Launch New Sony Digital Album Cards

NEW YORK -- Winn-Dixie and Target Corp. are among the retailers set to launch a new series of digital album cards from Sony BMG Music Entertainment here.

Sony said yesterday the Platinum MusicPass cards will enable consumers to download full-length albums, and in many cases special bonus content, as MP3 files. The first 37 titles in the series, which represent musical genres ranging from rock and pop to R&B and country, will debut on Jan. 15, and by the end of the month will be available at 4,500 retail outlets across the United States, the company said. In Canada, MusicPass will debut in late January of 2008.

Winn-Dixie is rolling out the cards by the end of January. "An extensive list of titles and bonus material from superstar artists makes this offering unlike any other in the marketplace," said Rich Romano, prepaid card sales manager at Winn-Dixie, in a statement. "It gives our customers the opportunity to purchase new release albums while they do their grocery shopping."

The cards are being offered through a technology and distribution relationship with InComm, a leading marketing and technology provider for gift and music cards and other prepaid products. They will carry a suggested list retail price of $12.99, which will include the complete digital album plus bonus material or, in the case of compilations, extensive track listings. In order get the content from their MusicPass cards, consumers scratch the back of their card to unveil their pin number. They then visit to download their music files and bonus material.
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