Winn-Dixie Launches Program to Help Shoppers Stretch $$$$
"In these difficult economic times, our customers are looking for new ways to save at their neighborhood Winn-Dixie," said Dan Portnoy, Winn-Dixie's chief merchandising and marketing officer. "The I Saved program is one way we can offer our customers a fresh and local shopping experience with the value they deserve."
Shoppers can save in five ways under the program: "Buy One Get One Free" (BOGO) deals, "10 for $10" items, quarterly "Good 'Til" sales, Winn-Dixie private label products, and new monthly "Locked-In Low Price" specials.
The launch was supported with in-store signage, circular advertisements and both TV and radio campaigns, with each component demonstrating the five ways to save.
Jacksonville, Fla.-based Winn-Dixie operates 521 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia, and Mississippi.