Whole Foods, PBS KIDS Partner for New Products
Whole Foods Market and PBS KIDS have inked a deal to bring back-to-school products inspired by the top-rated “Wild Kratts” show to Whole Foods stores across the United States.
Beginning this month, Whole Foods will offer such new products as Wild Kratts Organic Creature Crackers, Wild Kratts Creature Power Multi-Vitamin Gummies, Wild Kratts Foaming Body Wash, Wild Kratts Bubble Bath and Wild Kratts Insulated Lunch Totes. The products will feature images of show characters Aviva, Chris and Martin, as well as some of their animal friends. They will range in price from $3.99 to $9.99.
“We are very excited to be partnering with a brand like ‘Wild Kratts,’ which is dedicated to getting children excited to learn about animals and their habitats,” said Brianna Blanton, brand manager for Whole Foods’ store brands. “Our goal is to bring the contagious energy of this animal-centric show to our shelves for our young shoppers and their families to enjoy.”
In “Wild Kratts,” Chris and Martin Kratt travel the world and teach viewers about the unique animals they encounter. They explain basic physics, biology and chemistry topics while developing observation and investigation skills.
“The partnership between 'Wild Kratts' and Whole Foods Market is a truly natural one.” said Chris Kratt, creator, producer and co-star of Wild Kratts, and co-founder of The Kratt Brothers Co. “Whole Foods Market is a leader in delivering the kind of wholesome, healthy products that can sustain any active ‘creature adventurer’ young or old.”
“Wild Kratts” is a favorite among 6- to 8-year-olds in 180 countries and is broadcast in 18 different languages. In 2016, the TV series was nominated for a Daytime Emmy Award for “Outstanding Writing in an Animated Program,” which was its fifth Emmy nomination since the show debuted in January 2011. “Wild Kratts,” produced by The Kratt Brothers Co. and 9 Story Media Group, airs daily on PBS.
Headquartered in Austin, Texas, Whole Foods Market operates more than 435 stores in 42 U.S. states, Canada and the U.K., and employs more than 85,000 associates.