Whole Foods, PBS Kids Add Holiday Toy Exclusives

Continuing their multi-year partnership this holiday season, Whole Foods Market and Arlington, Va.-based children's programming network PBS Kids have launched new Aurora plush animals and PlanToys wooden toys at Whole Foods stores nationwide and at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS Kids’ mission to empower children to succeed in school and life. Additionally, Whole Foods will donate 1 percent of total sales to the Whole Kids Foundation, an organization dedicated to improving children’s wellness and nutrition.

This year, the Aurora plush toy collection features 16 animals, including eight endangered species such as the Maui Dolphin, Orangutan Baby and Snow Leopard. Each plush includes a fun fact designed to inspire children to learn about the importance of protecting wildlife.

The PBS Kids holiday toy collection also includes a line of sustainably manufactured wooden PlanToys such as a Field-to-Farmstand set and a unique Safari Animals Croquet set. PlanToys are made with natural rubber wood, organic pigment and certified formaldehyde-free E-zero glue, offering a sustainable toy option for gift givers. All 33 plush and wooden toys are available for less than $30.

Austin, Texas-based Whole Foods Market operates 455 stores in the United States, Canada and the United Kingdom, employing approximately 87,000 team members.