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Whole Foods, Kedem Team up for Passover

Shoppers will be able to find dozens of new and exclusive Kosher for Passover offerings at Whole Food Market, supplied by Kedem Food Products. 

New items include the first-ever Kosher for Passover Fair Trade coffee; salted, chocolate-drizzled coconut macaroons; and ancient-grain matzo. Kedem and Whole Foods began their partnership about a decade ago when both companies noticed a need for additional natural and organic kosher options.

 “Whole Foods Market has done something very special,” said Harold Weiss, EVP of Kedem’s parent company, Bayonne, N.J.-based Kayco. “They’ve recognized the need to serve consumers who want kosher lifestyle products that also meet the high quality and responsible sourcing standards which Whole Foods Market stands for, such as no artificial ingredients, Fair Trade, organic farming and more.

"Throughout our 10 years working together, Whole Foods Market has become a resource for a full range of traditional and innovative kosher products that fit a variety of lifestyles and dietary needs. Among the most exciting innovations to spring from this collaboration is the nation’s first biodynamic grape juice, under the Kedem brand. More than three years in the making, this project has been ambitious and rewarding," Weiss said.

“At Whole Foods Market, we are committed to offering our customers new and unique choices that not only meet dietary needs, but are also produced to a higher standard,” noted Errol Schweizer, executive global grocery coordinator for the Austin, Texas-based chain. “Year after year, Kedem has helped us deliver on that promise to our kosher shoppers. From formulating tried-and-true Passover staples without GMOs or artificial ingredients, to creating new twists on traditional favorites, Kedem is constantly innovating, in consultation with us, to offer products customers can't find anywhere else."

Arriving at select Whole Foods stores nationwide in March, Kedem’s lineup of Kosher for Passover products consists of Harrison’s Sweet Shoppe Raspberry Syrup (new and exclusive); Glick’s Salted Chocolate Macaroons in two varieties (new and exclusive); Gefen Frozen Mashed Potatoes (also Sweet Potatoes) & Herbs, Spices (new); Prigat Juices, imported from Israel (new); Yehuda Gluten-Free Unsalted and Ancient Grain Matzo (new); Gefen Kartofele Snacks, Couscous and Crackers (all gluten-free) (new); Gefen Chopped Garlic, Sautéed Onions (new); Gefen Organic Beets (peeled and ready to eat) (new); Wissotzsky Nana Mint Tea (new); Premier & Geula Table Covers and Crock Pot Liners (new); Gefen Kartofele (Car-Tuf-A-La) a line of crunchy seasoned gluten-free snacks (new); The Chosen Bean Fair Trade Coffee (three varieties) (new); Avvio Organic Grape Juice; 100% Grape Juice made exclusively from New York Finger Lakes Region organic grapes (returning exclusive); Glick’s Chocolate Chip, Chocolate, Coconut and Almond Macaroons (gluten-free) (returning exclusive); Harrison’s Original Sweet Shoppe Fair Trade Baking Chips, Natural Jelly Rings and Fruit Slices (gluten-free) (returning exclusive); Kedem Tilapia Gefilte Fish (gluten-free) (returning exclusive); Yehuda Organic Matzo (returning exclusive); and Fox’s U-Bet, All-Natural & Fair Trade Chocolate Syrup (returning exclusive).

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