Whip In Stores Rebrand to VP Racing Fuels Banner
SAN ANTONIO -- TMT Inc., operator of Whip In convenience stores in Texas, has become the latest VP Racing Fuels retail brand partner.
"We are extremely excited to adopt VP's retail brand program," said Mike Frank, president of TMT. "My decision to go with the VP retail brand was easy. VP gives me the ability to separate my business from the competition and be unique in many ways."
TMT owns and operates 14 convenience stores and provides wholesale distribution of fuels to retail sites in the Dallas/Fort Worth area.
"VP is thrilled to welcome TMT Inc. to the growing VP Racing Fuels retail brand family," said Bryan Noonen, regional brand manager at VP Racing Fuels. "This newly forged relationship is the first step in VP's growth plan in the [Dallas/Fort Worth area]. The partnership anchors a total of nine VP-branded locations and gives VP instant credibility in the highly competitive [Dallas/Fort Worth area] fuel market."
In addition to racing fuels, VP's product line includes VP small engine fuels, VP Madditive performance chemicals, and PowerMaster hobby fuels for radio-controlled racing.
VP is the official racing fuel of NHRA Championship Drag Racing, Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Rally America, among more than 60 VP-sponsored racing organizations.