What’s in a Name? Plenty

Castello, the No. 1 Danish blue cheese in the United States formerly known as Rosenborg, is informing shoppers of its new name and label by holding a nationwide in-store sweepstakes.

Consumers can enter to win one of five brand-new iPad 2s, or one of 10 sets of beautiful Orrefors crystal glassware, with signature blue drop. The sweepstakes will run through the end of June. Those interested in entering the sweepstakes can visit www.CastelloCheeseUSA.com.

Although the name and logo are new, neither the prize-winning cheese within nor its signature blue tablepacks will change. Castello has won 33 worldwide awards for taste and quality.

Available in Traditional Danish Blue and Extra Creamy Danish Blue varieties, Castello is a product of Arla Foods Inc., a Denmark-based company with production facilities in Michigan and Wisconsin.