What's Hooking Consumers on Seafood?

What’s influencing consumers’ purchasing decisions when it comes to seafood? Progressive Grocer, along with sister company EIQ Research Solutions, interviewed 500 consumers who have household responsibility for grocery shopping to find out the reasons behind the buy for seafood.

The desire to eat more healthfully ranked high for all age groups. Younger consumers were more interested in pre-seasoned fresh products than their older counterparts.

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Survey respondents sourced via ProdegeMR, reinventing the market research process by taking a respondent-first approach.