Weis Markets Upgrades Loyalty Program

Weis Markets has upgraded its Weis Reward Points program to include the option of a 5 percent discount at the register when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. Previously, the discount – which can be redeemed on a future order – allowed customers to save money on just gas purchases.

Currently, Weis Gas Reward points save customers an average of nearly $7 on a tank of gas, said Brian Holt, Weis Markets’ VP of advertising and marketing. He expects the new checkout rewards to generate similar savings.

Weis Reward Points go to shoppers who use their Weis Preferred Shopper Club card when making a purchase at any Weis Markets store. The program also continues to offer a 20 cents-per-gallon discount for every $100 spent in store. Gas rewards points can be redeemed at Weis fuel centers, as well as Sheetz, Mirabito and Highs convenience stores. Customers also may earn 10 more Weis Reward Points for every five participating Weis brand products purchased.

Sunbury, Pa.-based Weis Markets operates 167 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.