Weis Markets Enhances Promo Planning, Forecasting

Mid-Atlantic grocery chain Weis Markets has partnered with Dunnhumby and Aptaris to employ their integrated enterprise promotional planning, price optimization, modeling and forecasting system.

Weis Markets selected the integrated solution from the Cincinnati-based customer science company and the Tampa, Fla.-based marketing and promotions management firm to help increase sales, improve customer loyalty, and build a more profitable and competitive market position across its stores.

“We strive to deliver an exceptional shopping experience by offering a strong combination of value, service and variety,” said Richard Gunn, SVP of merchandising and marketing at Weis Markets. “The Dunnhumby-Aptaris promotional solution will help us to better align and deliver meaningful promotional plans and activity for our customers, across all of our markets. We see this as a critical component to help bring our customer’s voice into the entire promotional process, from our initial interaction with our suppliers, to the finished weekly circular.”

Dunnhumby's customer science and advanced promotional modelling and forecasting capabilities are embedded within the Aptaris enterprise promotional management solution. Beginning with the initial product deal submission from suppliers through the Aptaris vendor portal, Dunnhumby powers Weis Markets’ ability to model and forecast the effects of promotions – on sales and profit – as well as the influence on customer shopping behaviors down to the individual shopper.

Weis Markets can now optimize both base and promotional retails through real-time modeling and forecasting, while gaining insights into the impact of pricing activities on top- and bottom-line financials. Activating these insights within the system, Weis Markets now has the ability to create promotional events, including weekly circular ads, with a 360-degree view of the impact on individual category plans across every store, customers and baskets, in real time.

Based in Sunbury, Pa., Weis Markets operates 204 stores in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia and Delaware.

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