Weis Launches Digital Coupon Program

Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program.

This new eCoupon program allows registered members of the Weis Preferred Shoppers Club to access and “clip” paperless coupons at the grocer’s website. The selected coupons are added to the cardholder’s account and automatically redeemed at checkout when the required purchase is made and the customers present their Weis Club Card or card I.D. number.

“Our mission at Weis is to deliver an exceptional shopping experience based on value, quality and service,” said David Hepfinger, president and CEO of Weis Markets. “Our eCoupons program helps us conveniently deliver paperless coupons to our Weis Club members. This will help us reward shopper loyalty and drive sales.”

The eCoupon program is in place at all 164 Weis Markets’ stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia.

The addition of paperless coupons to its marketing portfolio is part of a nationwide response to the rapidly growing demand for digital promotions. According to Inmar, which operates intelligent commerce networks, redemption of paperless coupons has doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons.

In addition to this effort, Inmar also provides Weis with processing for its paper coupons and manages both its reverse logistics (front store) and its store pharmacy returns program.

“Weis Markets strategy of deploying a paperless coupon program further illustrates that retailers who truly know how shopper behavior is changing are adding digital promotions to their marketing mix,” said Inmar CEO David Mounts. “The convergence of paper coupons, digital media and digital coupons in promotion-based marketing is rapidly increasing and Weis Markets has, again, demonstrated their responsiveness to shifting consumer demand.”

Winston-Salem, N.C.-based Inmar’s platforms connect offline and online transactions in real time for retailers, manufacturers and trading partners across multiple industries.