Wegmans to Introduce e-Coupons

Wegmans Food Markets Inc. has sent an email to its Shoppers Club members that it will roll out Shoppers Club digital coupons later in 2016, according to a published report. The grocer plans to pilot the digital coupons in its Rochester, N.Y.-area and Lehigh Valley, Pa., stores next month.

“Customers have asked for digital coupons, so we worked hard to create a program that not only helps people save, but also gives them a better shopping experience,” company spokeswoman Jo Natale told the Rochester Democrat and Chronicle, the supermarket chain’s hometown newspaper. “Many customers already visit wegmans.com or use the Wegmans app to get recipes, meal ideas, and build shopping lists. We wanted a digital coupon program that worked well with the meal-planning tools our customers already rely on.”

Wegmans’ program was designed to be easy to use, and consumers won’t require a smartphone use the coupons. Instead, they’ll be able use either a desktop computer or a mobile device to save digital coupons directly to their Shoppers Club account, according to Natale, who added that the e-coupons wouldn’t replace Shoppers Club discounts.

Wegmans first piloted Shoppers Club digital coupons last year with its employees, which helped them become familiar with how the coupons work so that they could answer any customer questions that might arise.