Wawa to Roll Out Fuel Pricing Solution

WAWA, Pa. -- Wawa Inc. purchased the PriceNet fuel pricing system and will implement a rollout of the technology to its entire network of 382 fuel sites.

Wawa will use the technology solution to determine optimal pump prices and mobile functionality on smartphones and tablets, according to Kalibrate Technologies (formerly KSS Fuels).

“Kalibrate has demonstrated that PriceNet and its experienced people can bring value to our pricing process and decision-making,” said Brian Schaller, vice president of fuel at Wawa. “Kalibrate will help us meet our strategic and tactical initiatives to improve performance. The system will help Wawa provide even greater value to our customers by enabling faster responses to changing market conditions. We look forward to a successful partnership together.”

Kalibrate President and CEO Bob Stein added that his company is delighted to partner with Wawa. "I've been in the convenience store industry for over 30 years and Wawa has always been esteemed as one of the best operators in the world," he said. "It is a privilege and honor to welcome Wawa to our global portfolio of clients. Kalibrate will combine its software, experienced people and data analytics to deliver Wawa measured decisions with measurable results.”

Florham Park, N.J.-based Kalibrate Technologies is a provider of fuel pricing and retail location intelligence.

Wawa, Pa.-based Wawa Inc. operates 645 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.