Walmart Secures Exclusive for Robert Irvine's 'Sidekicks' Produce Line

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Walmart Secures Exclusive for Robert Irvine's 'Sidekicks' Produce Line

11/21/2016

Signature Sidekicks, a line of healthful, value-priced side dishes created by celebrity chef Robert Irvine, has debuted exclusively in Walmart fresh produce sections nationwide. Priced at less than $7 each, the line comes in four varieties – Garlic Balsamic Broccoli, Sesame Ginger Stir Fry, Provençal Ratatouille and Braised Collard Greens – all of which can be prepared with three simple steps in under 10 minutes.

“With hectic schedules, I know many families struggle to make healthy and delicious meals, especially at an affordable price,” said Irvine. “I created Signature Sidekicks from my own personal recipes to give families across the U.S. the opportunity to easily prepare restaurant-quality side dishes using fresh ingredients right at home.”

Videos for cooking these new items at home, pairing suggestions, full ingredients and recipe ideas are available on Irvine’s website.

“We’re proud to be working alongside Chef Robert Irvine to deliver this innovative new offering in our fresh department,” said Dan Irwin, senior merchant for Walmart Fresh Foods, in Bentonville, Ark. “We are committed to providing our customers healthier, quality products at an affordable price, helping families save time in the kitchen, so they can spend more time together at the table. Chef Irvine’s Signature Sidekicks deliver on that commitment.”

A portion of the proceeds from the sale of Signature Sidekicks will support The Robert Irvine Foundation, a nonprofit organization dedicated to military service members and their families.