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Walgreens Deploys Personalized Digital Coupon, Analytics Platform

Walgreens’ more than 100 million Balance Rewards members can now access paperless coupons and digital receipts, as well as clip digital offers from its website and within its mobile app using a new solution from

Called RetaileriQ, the solution also enables users to redeem offers at point-of-sale by swiping their Balance Rewards cards. Walgreens began rolling out Retailer iQ early this year, and the technology is now running in more than 8,000 stores, and its mobile app has been nominated for a Webby Award in recognition of excellence in an integrated mobile experience.

“Our customers live in a digital world and providing them with valuable offerings such as paperless coupons or digital receipts is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of personalization and CRM. “Walgreens is excited to be on the forefront of digital and working with Retailer iQ supports our ability to deliver relevant rewards and savings through an omnichannel approach.”’s Retailer iQ is a targeting and analytics platform for grocery, drug and mass merchandisers that was developed to change the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.

Retailer iQ combines several components into one cohesive, omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior for retailers and consumer packaged goods companies (CPGs). These components include: digital e-receipt via SMS and email; personalized recommendations for products and coupons; integrated shopping lists; extensive targeting capabilities; real-time analytics; and a wide range of integrated digital media experiences. The platform integrates into the retailer point-of-sale system to manage the entire flow of digital couponing, including creation, issuance, activation, redemption, validation and clearing.

“This technology pushes crumpled, indecipherable receipts and irrelevant coupons into the digital era,” said Steven Boal, CEO and founder of “It’s an incredibly powerful tool. We spent three years building it and we’re proud to be working with Walgreens and our other brand and retailer partners to lead the future of promotions.”

Digital Receipts/Coupons

According to, the power of Retailer iQ lies in its replacement of paper receipts and promotions with an integrated digital experience that keeps the shopper and retailer connected beyond the register. At checkout, shoppers have the option to receive an e-receipt that’s delivered in a text message or an email. In addition to listing items purchased, the e-receipt also includes highly relevant digital coupons that can be added directly to their account, loyalty card or rewards program for paperless savings. Shopping lists can be created and managed, incorporating personalized offers based on purchase history. And a dashboard completes the purely digital experience, showing shoppers potential savings available and which coupons they have yet to use.

“More and more consumers are electing to receive digital receipts when offered the option at checkout,” added Boal. “Retailer iQ creates a powerful connection from those e-receipts to highly relevant digital coupons, with benefits for shoppers and retailers alike. This is a significant step toward our goal of transforming the multi-billion dollar promotions industry.”

In addition to Walgreens, is currently implementing Retailer iQ with four other retailer partners which will be live before year’s end.

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