Wal-Mart to Launch New Wireless Service Targeted to Hispanic Community
BENTONVILLE, Ark. -- Wal-Mart has teamed up with Movida Communications, Inc., the Cisneros Group of Companies, and Sprint to provide nationwide wireless voice and data services to the U.S. Hispanic market.
Movida is the nation's first Mobile Virtual Network Operator (MVNO) to offer pay-as-you-go wireless communications services specifically targeting the more than 40 million Hispanics living in the United States. Movida will provide wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the domestic Hispanic market. Wal-Mart will sell Movida-branded handsets and cards at its stores in select markets, as well as other retail locations in the first half of 2005.
Movida is the nation's first Mobile Virtual Network Operator (MVNO) to offer pay-as-you-go wireless communications services specifically targeting the more than 40 million Hispanics living in the United States. Movida will provide wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the domestic Hispanic market. Wal-Mart will sell Movida-branded handsets and cards at its stores in select markets, as well as other retail locations in the first half of 2005.