Wal-Mart First to Launch New Natural Cleaners from Clorox

BENTONVILLE, Ark. -- Wal-Mart said yesterday it's the first retailer to offer the new Green Works natural cleaning line, introduced this month by the Clorox Co.

Wal-Mart is billing its exclusive introduction as "part of its continuing commitment to offer sustainable products at affordable prices."

"When we learned more about the product line, we encouraged Clorox to expedite its global distribution plans and partner with us on marketing to reach the growing number of Wal-Mart shoppers looking for ways to make greener choices that positively impact the environment," said Scott McCall, s.v.p. and general merchandise manager, Wal-Mart, in a statement.

Green Works products are made from plant-based ingredients derived from natural sources like coconuts and lemon oil. The products are formulated to be biodegradable and nonallergenic, packaged in bottles that can be recycled, and not tested on animals, according to Clorox.

"What really caught our attention was that these products perform well," said McCall.

Green Works natural cleaners already have been shipped to Wal-Mart stores in the United States and Puerto Rico. Distribution in Canada begins in February and Mexico in March. The Clorox Co. and Wal-Mart are also collaborating on plans to launch in Central and South America, Japan, and China.

"Wal-Mart's support of Green Works has significantly influenced the scale of our launch," said Ed Huber, v.p. of sales, Wal-Mart team at Clorox. "Along with their size and scale, their commitment to sustainability is enabling us to take natural cleaning to the mainstream at a global level."
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