Wal-Mart Aims to Elevate Diabetes Awareness

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. is working with Westport, Conn.-based dLife, a multimedia education network for the diabetes community, to help elevate awareness and improved care for people with diabetes.

For six weeks in August, September, and October, dLife will be part of the Wal-Mart and Sam's Club Diabetes Aware & Care program occurring at more than 2,200 store locations.

DLife has agreed to provide in-store diabetes education, a membership offer for Wal-Mart customers, dLifeTV video airings, and other related initiatives.

"Wal-Mart has a long history of providing a major service to America's diabetes population, including screening millions for diabetes over the past few years," said dLife c.e.o. Howard Steinberg in a statement. "It is critical to reach people in their daily habit stream to make them more aware about diabetes and help educate and motivate those with diabetes to better care for themselves. We feel it is an honor to be Wal-Mart's partner in this important effort."
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