Wakefern Adopts InComm Gift Card Program

Wakefern Food Corp. has implemented a comprehensive gift card and prepaid program exclusively provided by Atlanta-based InComm.

Leveraging On-Line Strategies’ industry-leading switch technology, InComm Switch, InComm was able to transition all of Wakefern’s stores to the  new gift card program in just 21 days. On-Line Strategies is a fully owned subsidiary of InComm that specializes in handling complex payment processing for various retailers.

“Our innovative network enables us to provide our grocery partners with a comprehensive gift card program that meets the needs of both the retailer and the consumer, and we are looking forward to bringing that kind of prepaid success to our new partner,” said InComm EVP Brian Parlotto.

The largest retailer-owned cooperative in the United States, Keasbey, N.J.-based Wakefern is comprises 50 member companies that own and operate more than 350 retail supermarkets under the ShopRite, Price Rite, the Fresh Grocer and Dearborn Market banners.