VP Racing Fuels Revs Up New Sponsorships
SAN ANTONIO – VP Racing Fuels, recognized as a world leader in race fuel technology and supplier of more than 70 fuel blends, added two more racing series to its sponsorship roster. VP is now the official fuel supplier of the Professional Drag Racers Association (PDRA), an all-eighth-mile drag racing series, and TORC: The Off-Road Championship, a short-course, off-road racing series.
“We’re very happy to be associated with the PDRA,” VP Racing Fuels Director of Marketing Steve Scheidker said. “We’ve been a longtime supporter and fuel supplier for eighth-mile outlaw doorslammer racing and this relationship with PDRA further demonstrates our commitment to this important segment of drag racing.”
In addition to being the official fuel, VP will sponsor a Low Qualifier award for Extreme Pro Stock at each of the eight scheduled PDRA events this year. PDRA race teams will also find a VP Racing Fuels truck providing exclusive on-site sales at each PDRA event.
“VP offers the best fuels on the market for racing on the ragged edge, while still providing the best protection for high-dollar, high-performance drag racing engines,” said Jason Rueckert, VP’s regional manager-Midwest. “So, we feel it’s vitally important to actually be at the track and make these fuels available to PDRA teams. We also encourage racers to take advantage of our full-time professional tech support staff, who can advise them on fuel selection and tuning.”
As part of its TORC sponsorship, all competitors will be powered by VP's high-performance racing fuels beginning with the April 5-6 "Duel in the Desert" race in Primm, Nev. VP will also create a program to reward racers based on performance parameters, as well as provide trackside fuel service at each event, including an online pre-order procedure to provide convenient delivery of specific fuels to teams at the track.
“We believe in [TORC President] BJ Birtwell’s vision for off-road racing and are excited to partner with him and his team as the official fuel of TORC,” said Scheidker. “Over the years, VP has become the fuel of choice for many TORC competitors, so the partnership is a natural fit. It also provides a unique opportunity to build awareness for VP Racing Fuels and our growing roster of consumer products, as well as the VP-branded gas stations that are part of our retail branding initiative."
As the official fuel of TORC, VP will gain extensive brand visibility through media exposure including television, radio, print, digital and social media, as well as display space, track signage and fan popularity at TORC events, according to the company.
“We are very proud to have a partner with the stature of VP Racing Fuels join the TORC team as our official fuel,” said Birtwell. “VP has an extraordinary legacy in motorsports, and it’s exciting to be part of that family. We’re also confident that our drivers will appreciate the performance benefits of VP Racing Fuels.”
These new partnerships add to VP's growing sponsorship roster, which includes more than 60 other racing series and sanctioning bodies. VP is the official racing fuel of the largest racing sanctioning body in the world, the National Hot Rod Association, as well as American LeMans, American Drag Racing League, AMA Supercross, Star Mazda, World of Outlaws Sprint Cars, World of Outlaws Late Models and many others.
VP is working to leverage its racing history and winning tradition to launch VP-branded gas stations and convenience stores across the United States, becoming the next major retail gasoline brand.