Vallarta to Enhance Price Optimization Services

Vallarta Supermarkets has renewed its agreement for Revionics price optimization solution and plans to implement the vendor’s promotion optimization solution in the near future.

The grocer renewed its contract based on prior results, which include a more shopper-centric pricing strategy that has helped it improve margins, customer loyalty and price image in a highly competitive market.

“We are very satisfied with the results experienced from leveraging Revionics’ Price Optimization solution –including the ability to price products more accurately for improved sales and customer loyalty,” said Ray Jones, VP of procurement and marketing for Vallarta. “Revionics has been an excellent partner and truly understands our philosophy, which is to offer our customers exceptional quality, outstanding services and most importantly value-based prices so that they keep coming back year-after-year.”

Vallarta has worked with Roseville, Calif.-based Revionics for several years and originally approached them for assistance with the following objectives:

  • Improve the company's price management strategies by infusing shopper and competitive insights.
  • Ensure the company is making fact- and science-based pricing decisions through a solution that offers in-depth insights, transparency and usability.

Revionics offers an end-to-end merchandise optimization solution, developed to enable retailers of all sizes to execute a fact-based omni-channel merchandising strategy utilizing a set of shopper demand signals to enhance financial performance with improved customer satisfaction. According to Revionics, its web-based solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile.

Vallarta Supermarkets operates 42 stores throughout California.

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