United Fresh Names New Communications Manager

The United Fresh Produce Association has named Shelby Rajkovich as its new communications manager.

Rajkovich will help keep members updated with the latest industry news, further the association's news media outreach, and assist in the development and implementation of strategic communications programs to support industry priorities.

Rajkovich joins United Fresh after completing her service as a sustainable agriculture volunteer with the Peace Corps in Senegal, West Africa. While in the field, she distributed improved seed varieties to farmers and provided education for expanding vegetable production. She has completed agricultural internships for Washington, D.C. policymakers, providing research assistance at USDA during the 2008 Farm Bill and more recently with the office of Senator Richard G. Lugar.

Rajkovich also conducted extensive research on the characteristics of biochar as a soil amendment while attending Cornell University, earning her the honor of "Distinction in Research." 

"We're excited to have Shelby join United's communications team," said Ray Gilmer, VP of communications. "I know she will make a solid contribution to keeping members, stakeholders and policymakers informed about United's policy initiatives, education and other programs."

A native of Linden, Calif., Rajkovich was raised on a family farm of cherries, apples and walnuts. She holds a degree in international agriculture and rural development from Cornell University in Ithaca, N.Y.

She replaces Patrick Delaney, who departed United late last year to join the American Soybean Association.