United Fresh Gears Up for 2nd 'BrandStorm' Event

Plans are in place for United Fresh Produce Association's second annual BrandStorm marketing event, which will take place Nov. 14-16, 2016 in San Francisco at the Hilton Financial District San Francisco.

A project of the United Fresh Produce Marketing & Merchandising Council, BrandStorm has been developed to engage all levels of marketers in the produce industry looking to disrupt their marketing mix with new and creative marketing solutions.

“What started as an idea from the council to educate produce marketing professionals has blossomed into an incredible marketing conference,” said Cindy Jewell, VP of marketing at California Giant Berry Farms and chairwoman of the marketing & merchandising council. “Last year’s BrandStorm brought together produce marketers from all segments of the industry. My team and I found as much value in the education as we did engaging with other marketing professionals.”

Building on the success of the inaugural BrandStorm in 2015, this two-day event offers a storm of marketing solutions for attendees to take back and apply to their businesses. They will hear from engaging speakers on topics such as word-of-mouth marketing and consumer behavioral trends. Attendees will come together throughout the event to engage in multiple platforms, work on industry-specific case studies and hear from speakers designed to make them approach their marketing strategies with a new perspective.

BrandStorm registration is now open.

United Fresh members can attend for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, 202-303-3425.

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