United Fresh BrandStorm Attendees to Visit Clif Bar Hqts.

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United Fresh BrandStorm Attendees to Visit Clif Bar Hqts.


Attendees of United Fresh Produce Association’s second annual BrandStorm marketing event, November 14-16, 2016 in San Francisco, will be invited to tour Clif Bar & Co.’s headquarters.

In addition to the tour, Clif Bar’s team will present their brand marketing practices driven by their 5 Aspirations of Business: Sustaining business, brands, people, community and the planet.

“Learning from CPGs is a great way for produce companies to broaden our perspectives on brand marketing,” said Mark Munger, VP, sales and marketing at 4EarthFarms and vice chairman of United Fresh’s Marketing & Merchandising Council. “As consumer driven companies, tours like this offer shared lessons and opportunities. I’m looking forward to visiting Clif Bar & Company and learning from their global successes.”

Building on the success of the inaugural BrandStorm in 2015, the two-day event offers a storm of marketing solutions for attendees to take back and apply to their businesses.

Featuring engaging speakers on topics such as word-of-mouth marketing and consumer behavioral trends, attendees will come together throughout the event to engage in multiple platforms, work on industry specific case studies and hear from speakers designed to make them approach their marketing strategies with a new perspective.

BrandStorm registration is now open. United Fresh members can attend for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Attendees can sign up for the post-event tour for an additional $95, which includes transportation to and from Clif Bar & Co. headquarters as well as lunch.

More information can be found here.