UK's Morrisons to Deploy Customer-Centric Merchandising Solution

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UK's Morrisons to Deploy Customer-Centric Merchandising Solution

UK retailer Morrisons plans to deploy a customer-centric merchandising solution in more than 370 stores across the UK next year, to automate its assortment and space planning operations on a more granular level, and ensure that the optimal assortment of products are always available.

The retailer is working with Galleria Retail Technology Solutions for the merchandising solution.

"As we continue to grow, our goal is to provide our stores with high quality merchandising plans in order to ensure our customers get great value, fresh products and a pleasant shopping experience," said Amanda Lomax, merchandising director, Morrisons. "Galleria's solution provides us with the necessary tools to optimize our range across a more diverse store portfolio and customer demographics than we had previously. Galleria will allow us to achieve this at the store level in a prompt, efficient manner in order to meet our customer's needs."

Galleria said its solution will enable Morrisons to efficiently create optimized merchandise plans based on consistent, accurate data. The retailer will implement Galleria's merchandising application

The Galleria system uses store-specific fixture, space, and product performance data, to create merchandise plans that optimize the range and inventory at the store level to fit the exact space available. Each category can be defined at the enterprise, cluster, or store-specific level depending on its dynamics, according to the vendor.

Morrisons operates 380 stores around the U.K. and employs more than 114,000 associates.