Skip to main content

Trade Groups Form Coalition to Bolster Brand-building at Retail

WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.

The organizations represented include:

-- Promotion Marketing Association Inc. (PMA)

-- Point-of-Purchase Advertising International (POPAI)

-- National Association of Store Fixture Manufacturers (NASFM)

-- National Association for Retail Merchandising Services (NARMS)

-- International Sign Association (ISA)

-- Association of Independent Corrugated Converters (AICC).


The Coalition has established an information exchange online at http://www.retailmarketingcoalition.com. In addition, Coalition members have said they are available to lend expertise at conferences at which retail-based brand marketing is of interest.
X
This ad will auto-close in 10 seconds