Tech Companies Partner to Give Grocers Digitally Integrated Offers

A new partnership between YOU Technology and LOC Software gives grocers the ability to digitally integrate manufacturer promotions into their point-of-sale systems, permitting consumers access to digital offers via mobile and desktop apps.

The integration of the two systems – including YOU Technology’s digital offer network and LOC Software’s retail management software – allows grocers to select manufacturer offers that are relevant and available from YOU Technology’s extensive library. As shoppers check out, the offers are automatically delivered through the POS system and deducted from the transaction total.

Simultaneously, transactional data flows back from the POS system to YOU Technology, updating conditions, usage and other requirements. Ultimately, the digital data flow to the coupon clearinghouses, which then reimburse grocers on behalf of the manufacturers.

Brisbane, Calif.-based YOU Technology sells its solution directly to retailers, while Laval, Quebec-based LOC Software delivers its suite and services through a global network of certified retailers.